About me


Hello! I'm Danielle. I've always loved nature, and being a major worrier have long been concerned about the future of our planet and its wonderful wildlife. This inspired me to study Biological Sciences, followed by a Conservation and Resource Management research masters. Since then I've been passionate about science communications - because how can we make a difference without it? I currently work as the FSC UK's Communications Assistant, and if I'm not there you would probably find me exploring outdoors, reading, eating chocolate or trying to force my cat to spend time with me.

You can also find me here:

The blog


I try to stay optimistic about conservation, but being exposed to what feels like a constant stream of negative conservation articles left me feeling hopeless. I wondered whether there were enough people out there that cared enough to make simple lifestyle changes, and whether I would spend my career feeling disappointed and frustrated at slow progress and apathy. My doubt inspired me to create this blog where I can focus on positive conservation news and ways individuals can take action to help the environment. I'm hoping it will keep me (and anyone else feeling this way) optimistic and remind us of the hard work and success which is happening around the world!

Conservation optimism is a topic that has gained significant interest in recent years, so much so that a Conservation Optimism Summit was organised. Jeremy Hance recognised the need for positive conservation journalism in a 2016 article. He explained that too much bad news results in apathy - if something already appears hopeless then people are not inspired to change. This has been echoed by David Attenborough, who recently discussed that being too alarmist is counterproductive and could 'turn off' the viewers of his shows. However, his comments were criticised and labeled a betrayal because if viewers think the environment appears to be thriving then they will not feel inspired to act. So what is the correct way to report on conservation? A balance of addressing environmental problems alongside what we can do to help is one proposed option. This is what I aim to do here, as well as sharing good news as it's announced.

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